Artist: Alejandra Diaz Garcia
Pump up the Jam is an LED art installation and pop-up dance floor. It explores ideas of the powerful effect that architecture, through elements like light, colour, sound and materials, can have on our mood.
This site-specific project enables the community to build the vibe, the social fabric on the streets, and an egalitarian space that is our place. The audience are the protagonist invited to engage directly in the creative process, allowing them to become co-authors, editors, and observers of the work.
Dancing instigates affective transformations, changing mental structures and spatial meanings.